Black Friday is nearly here and companies around the world are gearing up to slash the prices of their products and services in flash sales.

If you own a small business, you might think that you can’t compete with these big brands.

However, with UK consumers expected to spend more than £4.8 billion during Black Friday and Cyber Monday sales this year, it isn’t the winning, but the taking part that could count in 2021.

So, in this blog, we look at five ways you can customise your WooCommerce website for sales season using extensions.

Not got your WooCommerce website up and running yet? Jump to the bottom of this blog for some breaking news about tsoHost’s own upcoming Black Friday sale on all our annual WordPress hosting plans.

5 of the best WooCommerce extensions for Black Friday

1. PW Sales Scheduler for WooCommerce

Priced at $99 (£72), this extension allows you to schedule sales down to the minute for entire categories of products on your site.

The extensions’ functionality allows you to prepare percentage-off discounts, fixed-price discounts, and buy one get one free promotions well in advance of your planned sale.

2. Sales Countdown Timer

As the name suggests, this extension lets you add a countdown time to both your homepage and your product pages to remind people how long they have left to claim a discount.

It’s designed to create a sense of urgency that could compel some customers to make a sale right away.

You can customise the look of the timer, pick its position on your web pages, and tailor the timer’s text and background colour to make it more on-brand.

3. Live sales notifications

This extension has been designed to increase customer trust and therefore up conversions.

It works by displaying notifications on your store that alert your current site visitors to sales made by other customers.

The extension allows you to show notifications for categories of products or individual items and to tailor what the notifications say.

4. Sales Triggers

This extension has been developed with marketing science in mind. It allows you to add a range of elements to your site that have been shown to trigger sales and conversions in clients.

Options include…

1. The deal expiration-date trigger

2. The low-stock trigger

3. The savings-info trigger

4. The guarantee trigger

5. The best reviews trigger

5. URL coupons

Research from Kissmetrics has shown that coupon boxes can be conversion killers on websites because they encourage visitors without coupon codes to abandon their checkout journey to go in search of the valuable codes elsewhere on the web. Sometimes these coupon hunters never return to the original site.

This extension allows you to provide potential customers with a URL-based coupon code. You can embed it in a blog, display it on your landing page, or feature it in a social media post.

When potential customers click on that URL, they are taken to the shopping cart page of your website where the discount is automatically displayed.

The good news is that this extension is included for free, along with £4,000 of other premium extensions, when you buy tsoHost’s WordPress Ecommece hosting.

Black Friday and Cyber Monday deal preview

Looking for a new WordPress Ecommerce plan?

We’re about to launch our own Black Friday sale that will give you up to 50% off our WordPress plans.

Four plans are included in the sale, but the monthly price of our WordPress Ecommerce hosting will be cut from £24.99 a month to £15.99 a month for the first year.

These plans also come with…

• A free domain name

• Free SSL certificates

• Free daily backups

• Daily security scans

• A free SEO optimiser plugin

• £4,000 of premium WooCommerce extensions

Keen to find out more? Keep an eye on our homepage for details of the upcoming sale.

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